The Powerful Marketing
Potential of a Professionally
Designed Book Cover
Two seconds. That is the maximum amount of time your readers will dedicate to your book before they decide either to keep browsing or give your book a chance. Your book cover is your number one marketing tool so unless you are a trained graphic designer, having a professionally designed book cover is a game changer.
Book Cover Marketing Data
To the untrained eye it can sometimes be difficult to tell the difference between a professionally designed book and a DIY cover. While the differences may perhaps seem negligible to you, marketing data says otherwise.
Ingramspark recently reported the results of an A/B test which pit amateur designs against professional redesigns of the same fiction novels. The conclusion? The books tested were up to 53% more likely to convert when designed by a professional.
This is because book cover designers are not only technically trained, they understand the market, audience and genre expectations, and current design trends. Their job is to use these skills to create a design that will generate some form of emotional impact. Their job is to sell your book. Do yourself and your book a favour, and hire a book cover designer.
Marketing Tip: A Professionally Designed Book Cover Unlocks Professionally Designed Ads
Using a professional book cover designer will also save you money on advertising materials. Most designers are happy to include 3D mock-ups of your book as part of their package. These mockups are what will help you advertise your book and help to keep your branding consistent.
Bad Book Covers Live Forever
Still unsure whether you really know what a good book cover looks like? Buzzfeed compiled a list of amateur book covers that I sure hope will convince you to hire a professional for your next project. Is it possible that they’re so bad they’re good? I’ll leave that up to you to decide.
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